Digital App Development

Devices and Platforms(Operating System)

Apple Phone, iPad, TV, Mac
Google Phones, Tablet, TV
Amazon Tablet, TV
Microsoft PC

Complexity means much time and cost to develop app, challeng is big but reward is great

Before you start self-service app publishing

  • Have a clear view of what is your app about?
  • Will you work alone or in a team?
  • How much money are you planning to spend in the development?
  • Are you planning marketing initiatives with your app?
  • Free or Paid? Trial or In-App Purchase?
  • iPhone/iPad only? Android devcies? PC and Mac?
  • Sketch the workflow of the entire project
  • Plan a schedule and due dates for each task, set each commitment as outputs

Do a personal assessment?

  • are you techie enough to learn and manage how to create your account and app settings at developer's site of apple, google and amazon?
  • can you install SDKs like xCode, Android Studio?

Option A - submitting your content to other's app

Strength Weekness
No technical skills required Mostly available for story books
No upfront costs Revenu share
No need of Mac for iOS publishing No marketing control
No need of particular tools No branding control
Faster to deliver No code control

Option Kwik - you creat your own app

Strength Weekness
Your can design app Requires spcialized tools
No revenue share except 30% collect from stores Initial costs are high
Full control of your marketing More complex to setup
Full control of your code
Full control of your brand

The Story

  • Everything is about story!
  • Underestanding your acts and plot points
  • Be carefull about "classic" stories: why another one?
  • Example: Amelia and the Terror of the Night



Icon and naming app

  • the most important assets
  • you can register the name of your app months before release it.
  • Everything is about ratings now. PR are OK, Reviews are nice, Ratings are MUST!


Target Audience

  • Have a clear "persona" of your user?
  • Age, gender, time of reading, devices etc
  • "Persona" helps to sets art direction(mood) of illustrations and audio and difficulies of interactions and activities

Apple Review Guidelines, Privacy policy and Children's Online Privacy Act

Quality Control

  • Amazing illustrations but what are your weakness other than illustrating/drawing?
  • Animatoins and intractive activites that enhance the experience?
  • Professinal narration and sound effects?

Avoiding "design on the fly"

  • Traditinaly linear
  • Non-linear: what defines the sequence?
  • Game oriented: collect pieces and move accordingly
  • Example: This Moster(linear), Stolen(mixed), Stranded(non-linear), Monsters VS Robots(linear-game oriented)

Designing Scenes

  • Thumbnail each scene
  • board each scene
  • Each PSD is a scene.


  • Shows intro animation
  • Read to Me / I Read options
  • Shows witch playing
  • Witch is thinking
  • Allow users to switch languages

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